Build your web design career with the tools that took me 10 years to master
Whether you’re ready to take your first step as a freelance designer or level up your existing skills, I’ve bottled up everything I know into two PDF guides made to fast-track your journey.
Hey There
I’m Gemma ~ Founder of Yore Collective
A small but mighty design studio that’s spent the past decade bringing brands, creatives, and online stores to life through thoughtful design and strategy.
Over the last ten years, I’ve worked across web design, marketing, and development, collaborating with international clients, small businesses, and creative entrepreneurs. I’ve led teams, built systems, managed projects from the ground up, and learned first-hand what it takes to run a business that’s both creative and sustainable.
Somewhere along the way, I realised I’d become the person other designers were coming to for advice ; about how to price their projects, where to find clients, how to manage them, and how to stay sane in the process. I found myself saying the same thing over and over again: you don’t need to know everything — you just need a solid foundation and the right mindset.
That’s what inspired me to create The Web Designer’s Handbook and the free Starter Guide.
These PDFs are everything I wish I’d had when I started; honest, actionable, and built on real experience. They’re not theory, they’re tools.
Tools that’ll help you take your first steps as a designer, build your confidence, attract better clients, and create a business that feels good to run.
I’ve poured a decade of lessons, systems, and creative insight into these resources because I know how overwhelming it can feel when you’re starting out. And while I love working one-on-one with clients, there are only so many people I can help at a time, so this is my way of sharing that knowledge more widely.
Whether you’re ready to take your first step into web design or you’re already freelancing and want to refine your systems, these guides are designed to meet you where you’re at — helping you build something intentional, resilient, and uniquely yours.
Explore The Resources:
Why Grow With Me
I’ve spent the last decade designing, building, and refining Shopify stores for brands across fashion, lifestyle, and e-commerce — and I’ve learned what really makes a store succeed (and what doesn’t).
If you’re ready to skip the trial-and-error and start building with intention, you’re in the right place.
Learn What Actually Works
I’ve worked with brands at every stage; from scrappy start-ups to international labels, and these guides are built from real client experience, not theory. You’ll learn the same systems, design principles, and setup strategies that I use daily to deliver professional, high-performing sites.
Get Insider Insights
Beyond setup tutorials, I share the creative and business lessons that have shaped my own studio — from managing clients and pricing projects to low-cost marketing strategies that actually work. These are the kind of insights you only get from someone who’s lived it.
Grow With Guidance
Whether you’re building your first store or levelling up your design career, these PDFs are made to grow with you. You’ll gain clarity, confidence, and the creative direction you need to turn your ideas into something tangible - and profitable.
Learn What Actually Works
I’ve worked with brands at every stage — from scrappy start-ups to international labels — and these guides are built from real client experience, not theory. You’ll learn the same systems, design principles, and setup strategies that I use daily to deliver professional, high-performing sites.
Want more? We also offer
Shopify Packages
While this handbook gives you everything to launch independently, I also offer custom Shopify development services for entrepreneurs who want a completely hands-off approach. Enquire via the form.